Have you noticed that Facebook videos seem to be getting a lot of attention lately? That's because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too.

Once you have uploaded your video and created your subtitles, you will be faced with many publishing options.

If engagement is your primary goal, then doing a live video can get you the best results. Still, yous tin all the same make amazing videos even if yous don't feel comfortable in front of the camera.

Plus, studies bear witness that uploading videos direct to Facebook will give y'all 86% higher reach than posting a link to your video from YouTube or another hosting platform.

Facebook's new publishing options even give you the chance to preschedule videos that bear witness upwards as alive.

So, what practice all these options mean? And how tin can you use them to your advantage?

Allow'south await at each Facebook video publishing option and encounter which one falls all-time into your marketing strategy.

Related Mail service: How to Schedule Facebook Posts

Facebook Video Upload vs. Facebook Video Slideshow

The showtime important distinction is the difference between uploading a video and creating a video slideshow. Facebook has added the characteristic of creating a quick video that only takes a few minutes using still images that you lot have created.

facebook video options

Upload a video or create a video slideshow for Facebook.

Want to create a slideshow? It is a simple process. Start by picking the 3-x images that you lot desire to include. You lot can then choose how long you want each prototype on the screen. (They will all be the same amount of time.) Then add transitions if you desire.

Yous have the choice to use royalty-costless music that Facebook provides, or you can upload your ain. Brand sure you have permission to use whatsoever music that you choose!

facebook video options

Choose royalty-free music for your Facebook videos.

Once you have selected your images and added transitions and music, you publish it merely like you would any other photograph or text post. Your options are the aforementioned as for these post types: Publish, schedule, backdate, or save draft.

Facebook video publishing options

Choose when to publish your video on Facebook.

From the Facebook algorithm's standpoint, this doesn't count as a video upload. It is just a fun way to capture moments in a more unique style!

For case, I accept used these to share photos from an upshot in progress. This gives me a adventure to share before nosotros have time to do any editing of the terminal videos. Feel free to mix up your posting with this post type. But call up: To become the most ability out of your video creation, you lot volition want to make videos and upload them.

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Publish Now

The first choice y'all have under "Publishing Options" is "Publish now."

Just similar it sounds, this option lets y'all publish your video to your Facebook folio in existent-time.

There is a twist, though! You will have the option to schedule it every bit a regular post or as a new release.

When you select the "new release" pick, information technology volition show up as a live video. People will be able to brand timed comments, and you lot will go the visibility boost of a live video.

The only reason you would not want to do this is—if for some reason—people need to be able to fast forrard to different points in the video or if you lot don't want real-time commenting.

facebook video publishing

Choose from a video post or new release that makes the video bear witness upward every bit if it is live.

When you select this option, people can schedule spotter parties, and you can run into analytics of how many people are watching it at one time (like you can with a alive video).

One time people take already watched the video, it will testify upwardly as a regular video post in your news feed.

Publish Your Facebook Video as a Premiere

At commencement glance, "Premiere" and "New Release" might seem like the aforementioned thing.

Withal, some subtle merely of import differences be between these Facebook video publishing options.

When y'all select the "Premiere" option, it has all the advantages of existence released as a "live" video, but y'all can schedule it.

Another attractive feature of using this option is that you can create a different custom image (dissever from your custom thumbnail) that will prove up equally an proclamation post. Doing so gives y'all even more ability to customize how your video shows up to people who are seeing it for the first time.

facebook video publishing premiere

Facebook video publishing options

Later people watch the video, they volition see your custom thumbnail image in their newsfeed rather than on the declaration image. (If y'all are scheduling natively on Facebook, e'er make sure to double-cheque your settings and then that yous are scheduling information technology for the correct fourth dimension zone.)

Schedule Your Facebook Video Post

A lot of the options under "Publishing Options" wait similar at kickoff glance. You might be tempted to think that "Schedule" is the same equally "Premiere" … simply look closer!

The fundamental difference here is that yous are still scheduling your video, but it is not showing as a "live" video. So, you lot won't have existent-time comments or analytics. You lot likewise won't get the visibility and engagement boost of live videos.

facebook video publishing schedule

Facebook video publishing schedule

The one boosted feature that you get with scheduling that is not bachelor in the before options is the ability to take your post automatically expire. If y'all are creating a video that you are going to boost for a limited fourth dimension offer, this might be a skillful option for you to examination.

Backdate Your Facebook Video

Do you have videos that are more relevant to past dates that never got posted? Then you might want to backdate them. Doing so can provide historical context to your folio and have videos show up in the best gild in your timeline.

Facebook video publishing backdating

Facebook video publishing backdating

When you backdate, you tin can only choose a solar day, not a time, just information technology will still society things correctly on your newsfeed. You lot as well accept the choice to hibernate the post from your newsfeed. Information technology will still be visible on your video tab but non equally people ringlet through your timeline.

The last and concluding selection for publishing itself is to "Save as Draft." Do this to relieve all the work you lot take put in and so far if you are not ready to make a determination virtually which publishing option is right for this video.

Where to Publish Your Video on Facebook

In addition to the options of how to publish your video, you lot likewise accept control over where to publish. Yous can select ane or multiple options depending on your goals for the video and how you lot plan to share it.

Facebook video publishing, where to post

Where to mail service your Facebook video

News Feed

If you lot want to display the video in your news feed, select this option. It allows the video to show up in the timelines of the people who follow your page. (An important caveat: Similar any other post, your reach to your followers volition never be 100%.)

Yous also have a second take chances to add together an end date. This finish date is a little unlike than the "expire" option we talked about before. In this case, it will still be in your news feed, but Facebook volition stop showing it to new people on their own personal timelines.

Display in Picket

An additional identify to get some optics on your video on Facebook is the new(ish) "Scout" tab. Many influencers are using this infinite to get their videos in front of a whole new audience.

Don't select the Spotter choice if you want to keep your viewership limited. If you desire as many people every bit possible to see your content, this is an boosted distribution channel you might not even be using.

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Allow Embedding

Another way to get more than people to see your video is to let embedding. You tin can embed the video on your own website (making it like shooting fish in a barrel for people to watch in the context of a blog postal service or other content and straight them back to your Facebook page). And this option allows others to embed your video on their website.

Add together as a Underground Video

Is your video for a limited audience but? When you lot select "Undercover Video," all the other options will no longer be available. This creates a surreptitious link for the video that you tin can share with select people that y'all want to view it. The video will not be visible anywhere else on Facebook except for the people who have the link.

Other Facebook Video Publishing Options

Desire a couple of more quick things you can exercise with your videos?

Showtime, y'all tin can allow other pages that you are an admin on to post the video as a native upload to their page as well. This is dissimilar than their sharing information technology, as it shows both pages as original sources of the content.

Facebook video publishing options

Cull from various Facebook video publishing options.

You can too choose to turn off comments and/or live comments. Most of the time, you lot actually want comments and reactions as getting great engagement is one of the all-time parts of using video on your Facebook page, but the option is there.

Concluding, but not least, you tin connect your video to a not-profit directly, so people can donate to that cause. If you are trying to build awareness of a not-profit, this can be a great choice.

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New Facebook Video Publishing Options You Need to Know